Lead generation is a business process that helps to identify and attract potential customers towards your business. In other words, it’s the exact moment when your potential customers start taking a serious interest in your product, service or business.

There are two major types of Leads

  • Inbound lead generation
  • Outbound lead generation

In this post, we’ll discuss inbound lead generation and all the actions that will lead your visitors towards engaging with your business.

One thing that should be mentioned right from the start is that today’s audience no longer wants their attention bought, they want it earned. This means lead generation strategies need to be improved and modified across the industry to better meet the needs of target markets and potential customers.

Top of the funnel Inbound marketing involves creating relevant content targeted directly to the types of prospects you are looking to attract.  That being said, we’re going to focus primarily on design-related tactics that are proven to increase inbound leads.


Keep in mind your business’ website acts as a customer service representative. It is one of the first interactions that prospective customers will have with your brand. Therefore, the design of the website is one of the key factors that help potential customers decide whether to purchase a product or not. A professionally designed website adds value to your business. It tends to attract more customers than a poorly designed one.

The layout of your website needs to be simple yet attractive. The amount of traffic to your website has a direct relationship with the revenue your business generates. More traffic means more visibility and profitability. If people are not interacting with the website, it means the site is not providing any value or desired information. This is the time you need to revamp your website.


Lead magnets are incentives that marketers offer to potential buyers in exchange for their contact information. Businesses use lead magnets such as email opt-ins, subscriptions, and social media follows to increase the number of visitors on their websites. These lead magnets allow you to both obtain their email address and educate them on your business.

The goal of this is to receive permission from visitors to follow up. Some examples of lead magnets include free: Training video series, Free trial, Webinars, ebooks, White papers, and a set of bonus tips.


If no one can find you on Google, Yahoo or Bing it’s simple your business is invisible. If people are finding you for keywords you think are important, but your prospects are not using those keywords then you are invisible. If your website is not responsive and people are doing searches on their phones again you are invisible. Make sure your business is not invisible.

To rank your website pages on Google and other search engines is complicated, and it takes time. It involves a variety of related tactics such as content marketing, social media marketing, website architecture, blogging, and conversion rate optimization. All of these areas have to be firmly linked, and you have to constantly track your ranking and organic visitor metrics to know what’s working and what’s not.

Do you know how many leads you received from organic visitors over the past 30 days? Do you know how many visitors came to your site from organic searches over the past 30 days? If you are not tracking these metrics, you are not improving. You won’t see a 10x improvement without this effort.


To improve visitors from search, look at your website architecture. Focus on keywords, keywords phrases and URL. You can change URL naming conventions and impact results quickly. Change a services page to a page with a question in the URL: Google sees this as a more valuable page. Again, all the tactics need to be strategically connected. 

Optimize High-Traffic Landing Pages

These are just a few of the best ways to drive leads. The key metric on leads is the conversion rate. Improve conversion rates and improve leads. It’s that simple.

The best way to start is by targeting high-traffic landing pages. Through a series of optimization methods, you can double the conversion rate on these already popular pages. This one is by far the fastest, easiest and most efficient way to improve lead generation, especially if your site already has decent visitor numbers.