FINANCE APP DESIGN
about
Tranzit is a mobile application that connects people who move their appartment with truck and crane drivers in a fast and comfortable way.
DESCRIPTION
challenge
MISSION
Our mission and project environment
The company was about to launch the product in two weeks.
An advertising agency suddenly announced that it’s current branding is not good enough, what stucked marketing efforts.
The development team stopped to work on the product till rebranding. There is a significant difficulty in raising additional investments to the project.
TASKS
Design sprint
• rebrandin
• improving user experience
• redesign existing app
PROBLEMS
What we faced from the start
• very short time to launch
• faulty user flow
• lack of resources
IDEAL USERS
persona
Eyal, 38
Married, has a daughter
Middle level manager, works full-time in an office
Habits
- Likes to try and easy adopts new technologies
- Active smartphone user
- Wants to save time and money
- Drives a small city-car with a small trunk
- Rents appartment and has to move nearly every year
- Wants to get service fast and have warranty
Pain points
- No time to call different drivers to coordinate moving time
- Tired of unreliable service providers
- Doesn’t want to pay extra money renting a big car
- Bying something big has to ask friends to help with delivery
Habits
- Likes to try and easy adopts new technologies
- Active smartphone user
- Wants to save time and money
- Drives a small city-car with a small trunk
- Rents appartment and has to move nearly every year
- Wants to get service fast and have warranty
Pain points
- No time to call different drivers to coordinate moving time
- Tired of unreliable service providers
- Doesn’t want to pay extra money renting a big car
- Bying something big has to ask friends to help with delivery
Dan, 38
Married, has a daughter
Middle level manager, works full-time in an office
PALETTE
colours
FONTS
typography
LOGO
identity
WIREFRAME
application
APP FLOW
onboarding
