FINANCE APP DESIGN

about

Tranzit is a mobile application that connects people who move their appartment with truck and crane drivers in a fast and comfortable way.

DESCRIPTION

challenge

MISSION

Our mission and project environment

The company was about to launch the product in two weeks.

An advertising agency suddenly announced that it’s current branding is not good enough, what stucked marketing efforts.

The development team stopped to work on the product till rebranding. There is a significant difficulty in raising additional investments to the project.

 

TASKS

Design sprint

• rebrandin

• improving user experience

• redesign existing app

PROBLEMS

What we faced from the start

• very short time to launch

• faulty user flow

• lack of resources

IDEAL USERS

persona

Eyal, 38​

Married, has a daughter Middle level manager, works full-time in an office

Habits

  • Likes to try and easy adopts new technologies
  • Active smartphone user
  • Wants to save time and money
  • Drives a small city-car with a small trunk
  • Rents appartment and has to move nearly every year
  • Wants to get service fast and have warranty

Pain points

  • No time to call different drivers to coordinate moving time
  • Tired of unreliable service providers
  • Doesn’t want to pay extra money renting a big car
  • Bying something big has to ask friends to help with delivery

Habits

  • Likes to try and easy adopts new technologies
  • Active smartphone user
  • Wants to save time and money
  • Drives a small city-car with a small trunk
  • Rents appartment and has to move nearly every year
  • Wants to get service fast and have warranty

Pain points

  • No time to call different drivers to coordinate moving time
  • Tired of unreliable service providers
  • Doesn’t want to pay extra money renting a big car
  • Bying something big has to ask friends to help with delivery

Dan, 38​

Married, has a daughter Middle level manager, works full-time in an office

PALETTE

colours

#403f4f

#cfced4

#fbfbfb

#f7931e

#ff6c24

FONTS

typography

LOGO

identity

WIREFRAME

application

APP FLOW

onboarding

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